Five Favourite Easter Marketing Campaigns

There’s a definite positive vibe around today, the sun is shining and everyone is looking forward to that extra-long weekend off work. So take some time, relax and check out some of the best Easter campaigns we’ve seen this year.

B&Q                                             

Can you think of a better way to spend your four day weekend than picking up on some home improvement and DIY jobs? Well I’m sure you can, but B&Q is hoping to change your mind with this £10m advertising campaign.

Accompanied by Snap’s ‘I’ve got the power’, the TV spot inspires gardeners, decorators and men of meat to get up off the sofa and ‘unleash their inner B&Q’.

The campaign is the first for B&Q by marketing and advertising agency WCRS and the 60 second TV advert featuring the iconic orange apron will also be supported by two 30 second executions promoting new B&Q products.

 

Cadbury and National Trust Easter Egg Trails

Cadburys and National Trust have joined forces on this one to create some good old chocolate-inspired family fun at Easter. Now in its seventh year running the Easter egg trails has proved to be a success all over the country.

The trail is said to inspire children’s inner adventurer and transform them into an ‘Eggsplorer’. They’ll receive a make-it-yourself pith helmet, a journal containing clues they’ll need to complete the trail and a Passport to be stamped along the way, and on completing the trail they will be rewarded with a Cadbury Easter egg.

cadburys

Changes for 2014 includes a revamped website, featuring photo sharing mechanics for Facebook and Twitter and even more locations, as it now runs in over 300 parks across the UK.

 

Virgin

This creative campaign from Virgin trains has turned the usual “Kids go free” offer on its head by giving parents the chance to go free with a child’s ticket.

Illustrated with humorous images of a parent and child with their head swapped, Creative Director, Nick Hastings has saidthe unfamiliar deal will “stand out a mile” (unsure if the pun was intended!)

virgin

Unfortunately, the promotion is only available to families from the Midlands traveling to London and will run up until 27th April.

 

Asda

Now we’ve all already seen, laughed and got bored of the dancing chick on our TV screens in their new Easter themed advert but there is more to come from Asda!

asda

The supermarket giant has teamed up with app creators, Zappar, to create ‘The Easter Adventure Hunt’, an in-store game that challenges shoppers to find three Easter ‘friends’ hidden within stores.

These ‘friends’ will be life-size character stickers which will be placed in around 400 Asda stores. When zapped using the app on smartphone or tablet, the characters reveal a “hidden world” underneath the store floor.

The retailer will also be (very bravely) handing out iPads for shoppers without smartphones.

 

HELL Pizza

I thought I’d finish with this very controversial yet quite disturbing stunt I came across from New Zealand-based pizza purveyor – HELL Pizza. To help promote their new Easer themed pizza, rabbit pizza (!), they have created a fluffy billboard made from real dead rabbits.

hells

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